Learn Before You Burn: An Editorial

Its no secret that the former San Francisco 49ers quarterback, Colin Kaepernick has controversy around his name. The Nike ad released on Wed. Sept. 5 has caused an uproar in the community. As the ad progresses Kaepernick narrates the story encouraging viewers to chase after their dreams no matter what. The next step in Kaepernicks ad campaign stated, “Believe in something, even if it means sacrificing everything.” However this contains a double meaning.

This references Kaepernicks decision to kneel during the national anthem starting in 2016. Kaepernick is doing this to protest the racial inequality in the united sates, especially police brutality towards people of color. This has sparked movements in the football community both good and bad. For instance there have been over 200 people only in the football community that either sat or knelt during the national anthem, there are also more with other sports. Some people see Kaepernicks act of peaceful protest as disrespectful and rude to the country. But how did it start?

He originally started sitting on the bench, unnoticed starting Aug. 14 -20. On August 26, Jennifer Lee Chan of Niners Nation tweeted out a photo of the 49ers, completely unrelated to Kaepernick protesting. That night the post gained national attention, and Kaepernick told the media that he was sitting to protest for the “oppression of people of color and ongoing issues with police brutality.”

September second, Kaepernick met with Green Beret, Nate Boyer, to discuss how to protest without offending veterans. Boyd gave him the idea to kneel instead of sit. This is because military participants take a knee to honor a fallen comrade, it is also meant as a symbol on patrol to pull security during a security haul. Ever since he started kneeling numerous veterans have commented how he is doing stuff right and is using his freedom to express how he feels in a respectful, non-offensive way.

Due to the controversy around Kaepernick,  people are getting upset at the Nike ad. In result of their rage and annoyance people are burning their Nike products such as socks and shirts. People are also cutting up the Nike logo in the various attire.

Even though people don’t agree with the statements made by Nike and supporting Kaepernick, there are people that support it. Due to the increased support from the community, Nike online sales have increased by 31 percent. On the contrary, the same day the commercial aired, the stocks went down by two percent but have now raised up by point five percent.